010 — Next Bank

NEXT JOY

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Next bank - one of the biggest fintech in Brazil, with more than 10 million clients - teamed up with Disney to launch next Joy, its first bank account for children and teenagers.

But unlike the others, this would be the first account of its kind to also offer financial education, with content segmented by age group and developed in partnership with Disney under the guidance of pedagogies.

Among other functionalities, parents can use allowance features and educational “missions” with non-financial rewards on next Joy.

BUMPER ADS
& STORIES

Instead of just using cutdowns, we took advantage of some free time during the shooting days to record a series of different content that would become our YouTube Bumper Ads, and Instagram Stories, among other social assets.

MOTION

We created a design system based on next's logo that allowed us to animate and compose different packshots that would work out for the many different media formats that we should deliver.

Now you know our coolest projects that came to life, how about talking about the ones that didn't yet?

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