009 — Fila ZIMWI

BE THE MONSTER 

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There is no way back. Face your fate. Be the monster. 

To launch the new Fila running shoes, we developed a campaign that brings storytelling to a product that is usually all about rational and functional benefits.

Inspired by the tale of ZIMWI, a mythological African legend that named the shoe, we created a short film that tells the story of a boy that is scared into learning how to run.

SHORT FILM

The 5-minute film was directed by Rafael Grampá, an Eisner-awarded Brazilian comic book artist, and launched online, on TV and in movie theatres.

ART DIRECTION

The double layer technology called Energized Ribbons was designed to efficiently disperse impact forces guaranteeing a smoother transition and maximizing your running potential. This feature inspire the concept design and look & feel of the campaign, that also came to life in posters, OOH, online media, and print ads.

Now you know our coolest projects that came to life, how about talking about the ones that didn't yet?

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