013 — Coca-Cola UK
DIET COKE
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Diet Coke breaks are a beloved ritual among the brand's UK loyalists, offering a few minutes to refresh, reconnect with the things you love, and unapologetically enjoy the moment. After years of using Kate Moss in their campaigns, Diet Coke decided to put their consumers at the centre of the conversation, with stories based on their accounts.
PROMO
FILM
This new season would be all about their loyalists, including the promotional cans, with more than 150 different names on them.
Now you know our coolest projects that came to life, how about talking about the ones that didn't yet?
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DROP US
A LINE
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