Edu Macedo & Leo Marçal . Coke Zero Zero

005 — Coca-Cola Zero Zero

THE ZERO DISRUPTION AD

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The most-streamed track among Gen Z isn’t from Lady Gaga, Taylor Swift, or Bad Bunny - it’s white noise. Every day, it racks up over 3 million hours of listening time.

Why? Because 7 in 10 young Europeans struggle with some form of sleep disorder, and white noise has become one of their go-to solutions for drifting off.

But here’s the twist: 56% of Gen Z uses ad-supported streaming services, so just as they’re finally relaxing... BOOM! An ad jolts them awake, throwing their entire sleep cycle off track.

That’s why we teamed up with a sound specialist to create our very own white noise - inspired by one of Coca-Cola’s most iconic sounds: the fizz.

That soothing, familiar sizzle became the heart of our campaign. So when our ad plays between white noise tracks, it blends right in. No disruption, just continuation.

THE TRACKS

Partnering with the sound artist and engineer Nico Espinoza, we’ve crafted a full playlist — over three hours long — made entirely from the colored noises found in Coca-Cola Zero Sugar Zero Caffeine.

(The playlist is currently only available in Europe. But you can listen to a shorter version here.)

MAKING OF

The recordings utilized eight different types of microphones, including a hydrophone, a geophone, and a pair of DBX microphones. Each was carefully selected for its unique characteristics to capture the desired frequencies of each coloured noise.