004 — Oakley

DREAMLAND VR

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In skateboarding culture, when you buy pro model shoes, it means you aspire to skate as good as that professional. So, what if we could literally deliver that sensation to our target audience, who admire the professional skater Bob Burnquist?

To promote the launch of Oakley’s first skate shoes with Bob’s signature, we created “Oakley Dreamland VR”: An immersive experience in the Megaramp with Bob Burnquist - that comes inside the brand’s new skate shoe box. 

The experience allows people to discover the feeling of a complete drop in the gigantic ramp located in Bob’s backyard.

CARDBOARD VR 

To deliver the VR experience for everyone, we’ve developed a limited-edition cardboard VR that comes inside the product’s box. The film is also available on YouTube 360º and in a 360º video on Facebook.

SHORT FILM 

In addition to the experience, we create a short film to continue the global campaign "One Obsession", in which Oakley explores the place of obsession of each athlete.

WEBSITE 

We have created a desktop and mobile website where users can watch the short film about Bob's obsessions and explore the shoes in various fabrics and colorways.

Now you know our coolest projects that came to life, how about talking about the ones that didn't yet?

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