Edu & Leo . Living Images -

005 — Getty Images

LIVING IMAGES

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In a recent study from Getty Images, 81% of people surveyed globally said that companies should be environmentally aware in all their advertising and communication.

And since Getty Images’ potential clients are advertising agencies, major companies and communications professionals, we wanted to inspire them to be more environmentally conscious and to keep the world moving forward – all while showing the endless imagery possibilities the brand has to offer.

Getty Images has millions of images in its archives. But there are some photos it doesn't have: of animals that went extinct before they could be photographed.   

THE PROCESS

We reconstructed three extinct species that were never photographed, using photos of animals that are in danger of extinction right now. This is a strong message to warning to people that many more species across the planet may disappear, too.

AMI VITALE

After reconstructing the animals, we took the project one step further. We wanted to get the first photo of an extinct animal in its natural habitat. But who could take such a historic picture?

That’s when we had the idea to invite Ami Vitale to star in this film. She is an award-winning nature and conservation photographer who captured the final image of the last male northern white rhino in 2018, in a beautiful story for National Geographic.

She is the perfect spokeswoman for our story. Having already shown the extinction of a species, now she would take the first photo of an extinct animal in its natural habitat: the American Lion

And, besides starring in the film, Ami also co-wrote the script in which she narrates her personal journey as a wildlife photographer.

WEBSITE

On the official project website, we created an interactive experience to tell the stories of the animals we reconstructed. There, you can get a 360-degree view of them, learn what happened to them and also explore every single asset we used in the process.