016 — Uber Eats
Get Almost Almost Anything.
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As the name might suggest, Uber Eats isn’t just about food. It’s way more than that. In fact, you can order almost anything through the app — from Asian cuisine to video games.
That’s why our task wasn’t just to adapt the global platform “Get Almost Almost Everything” by creating new wordplays, but to make it truly relevant for the Spanish audience, both through situations and products. After all, Spain is one of the few markets where Uber Eats is not the leader, but the runner-up, right behind a local competitor.
OOH
The campaign also featured physical and digital OOH, showcasing dozens of playful ‘Yes/No’ examples — but with a different approach from the films: here, through images, viewers were invited to guess what they could or couldn’t find on Uber Eats.
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